Medical technology and pharmaceuticals in Latin America – a partnership with potential

Latin America is increasingly becoming a strategically important market for the global healthcare and pharmaceutical industry. Economic growth, technological advances, and new regulatory frameworks are meeting with a growing demand for affordable, high-quality healthcare – a combination that makes the region an attractive destination for exports, investment, and innovation.

The aging population, the rise in chronic diseases, and public healthcare reforms are creating new market opportunities for international players. Startups, research-based companies, and established medtech and pharmaceutical companies are increasing their involvement and presence in the region.

The focus of this event is on countries with particularly dynamic markets:

Costa Rica has become a leading exporter of medical devices, accounting for over 2024% of the country's total exports in 44.
Mexico is closely linked to the US market and is one of the world's ten largest producers of medical products.
Brazil shows enormous market potential: Drug consumption is growing, and spending could rise to USD 2027 billion by 77.
Colombia invests specifically in digital health, telemedicine and modern care models.

Take advantage of this opportunity to gain firsthand insights into current developments, market opportunities, and success strategies in Latin America. Exchange ideas with experts and company representatives and establish valuable contacts for market entry or expansion in the region.

Program overview

13:30 p.m.
Arrival & Welcome Coffee

14:00 p.m.
Opening address

Barbara Effenberger, Chamber of Commerce and Industry Stuttgart Region
Rajani Sabanantham, Senior Manager, GHA – German Health Alliance
Tonatiuh Velazquez, Regional Manager Latin America, Latin America Association
Representative BWi (tbc)

14:20 p.m.
Country impulses – developments in the health sector

Mexico: Yelile Habib Ramos, Medical Cluster of Jalisco
Costa Rica: PROCOMER (tbc)
Colombia: David Canal, PROCOLOMBIA
Brazil: tbc

15:30 p.m.
Practical experience – paths to success in Latin America
Moderator: Rajani Sabanantham, GHA

Candido Marques, KLS Martin Group
Aline Gottschalk, Erbe Elektromedizin GmbH
Other company representatives (tbc)

16:30 p.m.
Networking and exchange
Moderator: Dilara Baran, Country Officer, IHK Region Stuttgart

Event details

Date: June 11, 2025
Time: 14:00 PM – 17:30 PM (admission from 13:30 PM)
Location: Chamber of Commerce and Industry Stuttgart Region, Jägerstraße 30, 70174 Stuttgart
Teilnahme: free

Contact:
IHK Region Stuttgart
Jägerstrasse 30
70174 Stuttgart
Tel: 0711 2005 0-
Email: info@stuttgart.ihk.de

Details

Date:
June 11, 2025

Time:
14:00 - 17:00 PM

Location:

Chamber of Commerce and Industry Stuttgart Region, Jägerstraße 30, 70174 Stuttgart

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