Support with access to international markets
The GHA – German Health Alliance actively supports its members in entering new markets and achieving international success. Through a strong network, the GHA facilitates access to important markets and promotes the exchange of knowledge and experience.
GHA members benefit from a wide range of services: These include individual consultations as well as participation in delegation trips and joint trade fair appearances – for example at Medica in Düsseldorf or WHX in Dubai.
The GHA also regularly welcomes international delegations to the Haus der Deutschen Wirtschaft and creates opportunities for direct exchange with its members.
In addition, the GHA organizes events that provide information on current market developments and regulatory requirements and promote dialogue with political and economic decision-makers.
With these comprehensive services, the GHA strengthens the competitiveness of its members and increases the visibility of German healthcare solutions on international markets.
Political representation of interests
The GHA uses its direct contacts with political decision-makers to facilitate a focused exchange and political support. It contributes the experience of its members to important political processes, such as the development of the German government’s new Global Health Strategy. In addition, the GHA identifies political obstacles and barriers and actively works to remove them – for example by reducing bureaucracy and trade barriers such as customs duties, harmonizing standards and fair regulations in the area of local content.
International network
GHA members have the opportunity to make contact with decision-makers from the healthcare industry, NGOs, science and politics. For example, they benefit from the GHA’s strong positioning in international organizations and in G7 and G20 processes. They can contribute their expertise to influence the positioning of German players in the international health sector and the framework conditions for international cooperation. The GHA also works closely with international organizations such as the WHO, UNAIDS, the Global Health Hub Germany, the OECD and the Health Innovation Exchange in Geneva.
Visibility
The GHA – German Health Alliance offers its members comprehensive opportunities to increase their visibility in the international healthcare market. As a platform for healthcare professionals and healthcare solution providers, the GHA regularly publishes press releases highlighting the innovations and successes of its members. In addition, the GHA operates a product database in which the products and services of its members are listed in order to provide potential partners and customers with quick access. Members also have the opportunity to appear as speakers at important industry events, allowing them to present their expertise and offerings to a wide audience. Through these measures, the GHA promotes the visibility of its members and supports them in strengthening their position in the global healthcare sector.