Due to corona, the MEDICA 2020 took place virtually for the first time. From 16-19 November 2020, there were four days of knowledge transfer and networking in digital and interactive format. The GHA – German Health Alliance was part of this new kind of exhibition with a virtual booth.

1,500 exhibitors from 63 nations presented around 18,300 new products in the Exhibition Space. More than 45,000 trade visitors from 169 nations viewed the products online and followed 390 lectures on topics related to medical technology, laboratory medicine, health IT, sports medicine and health policy in live streams of the virtual forums and conferences. A total of 405,000 page impressions were generated. The proportion of international online visitors was 78 percent. Trade visitors could come into direct contact with exhibitors in live video meetings in the Networking Plaza.

The exhibitors’ virtual stands and online offers are available until 31.05.2021. In addition, numerous recordings of the forum and conference programs will gradually be made available free of charge via the Conference Area and the event database.