GHA members will be able to receive assistance from the new GHA speaker “Market Entry” in entering new markets starting in November. Brandt has been working for trAIDe GmbH since 2017 as a project manager responsible for the organization and implementation of projects of the Federal Ministry of Economics and Energy Market Entry Program in the field of healthcare.
The core component of the initiation is the identification of the business partner in the target country, which is preceded by a complex consulting process. On the usually four-day delegation trip, during which the personal B2B appointments take place and the participants can present their products to an expert audience, the participants then receive not only extensive market information in the form of lectures, but also an insight into local economic structures. Thus the program often includes visits to hospitals or distributors, describes Brandt.
“For GHA members, an initial consultation to identify market potential, as well as arranging contacts with local industry experts, institutions and companies, is free of charge,” explains Brandt. Brandt is also available to give presentations on market development or to moderate panel discussions with industry experts.
“The positive feedback from the participants of the market development program about our events and also about my personal commitment has encouraged me to share this treasure of knowledge about market entry in countries on all continents with a wider circle of people and to become a GHA speaker,” says Brandt, describing his motivation.
Brandt could imagine to set up a standard slot for the GHA during delegation trips as part of the presentation events to German and foreign companies and multipliers, in which the strengths of the German health industry as well as the advantages of the GHA could be highlighted.
So Brandt is firmly convinced that international trade, exchange and multilateral cooperation should continue and even be intensified, especially in turbulent times. “By sharing my treasure of knowledge about classic export markets such as China and South Africa, but also more exotic export markets such as Nigeria and Vietnam, combined with success stories of German medical technology companies, I would like to encourage GHA members to dare to open up new markets even in times of pandemic. We Germans are very good at developing new, innovative products, but we are often behind when it comes to realizing market potential. Together with the decision-makers in the German medical technology industry, I would like to work on this issue in the coming years and thus also contribute to improving healthcare provision, particularly in developing and emerging countries”.
The market entry expert is specialized in matching the demand in the target country with the products and services of German medical technology providers and thus initiating fruitful cooperation. “I see my role as a bridge builder who contributes to the growing together of the global health care industry across cultural and national borders, recognizes potentials and cooperation possibilities and initiates these proactively as a mediator”, emphasizes Brandt.
