Since summer of 2020, the Managing Director of B. Braun Medical Ghana Ltd., a subsidiary of B. Braun Melsungen AG based in Ghana, has been the representative of GHA – German Health Alliance for West & Central Africa (except Nigeria and Sierra Leone). “Knowing the local challenges, which are almost the same for most German companies, I believe it is important to have a strong network where companies can share their experiences and get a better knowledge of the market“, says Nwinitcha Tanghanwaye Nmo, describing his motivation.
A major problem at present is the lack of information, which leads to non-accurate decisions in the purchase of equipment, and in developing healthcare projects on the required standards. His goal is to bring together the industry’s stakeholders and create awareness and strengthen GHA image in the region as a reliable partner for health solutions and technologies.
Nwinitcha Tanghanwaye Nmo plans to hold regular events in the future for GHA-members to initiate frequent dialogue and exchange on market developments and available opportunities. He collects local market data, e.g. on tenders and hospital projects, to make it available to GHA members.
“With the help of my many years of experience, I want to build bridges between German industry and the African continent, expand the presence of GHA members in the markets, link ideas with projects and transform challenges into opportunities,” is how Nwinitcha Tanghanwaye Nmo describes his strengths.
The business economist with an MBA degree in project management, who – before joining B. Braun in 2015 – worked for over ten years in marketing and sales at senior management level in the fields of fast moving consumer goods (FMCG) and telecommunications. Thus, his short-term goal is to find a way to make better healthcare available to patients and facilities (existing/future). In the long term, he said, the German healthcare industry must succeed in positioning itself in the region as a key player, solution provider and facilitator of healthcare projects to improve the quality of patient care.
“As GHA’s representative in West & Central Africa, I would like to promote cooperation with the German healthcare industry in developing countries in order to fill the gaps in the healthcare system and contribute to the UN sustainability goals, in particular the goal ‘Ensuring a healthy life for all people of all ages and promoting their well-being’”, explains Nwinitcha Tanghanwaye Nmo.